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Research papers

Conducting representative online research

Conducting representative online market research requires three preconditions: high internet penetration among the survey population; a reliable sampling frame (e.g., an access panel); valid sampling (and weighting) procedures.Based on experiences...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Mads Stenbjerre, Jens N. Laugesen
April 17, 2005
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Citation

Stenbjerre and Laugesen (2005a, April 17). Conducting representative online research. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/conducting-representative-online-research